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All Journal Jurnal Bisnis dan Manajemen Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Jurnal Ahsana Media : Jurnal Pemikiran, Pendidikan dan Penelitian ke-Islaman Journal of International Conference Proceedings

AINUR ROFIQ

Department Of Management, Faculty Of Economics And Business, Brawijaya University, Malang, Indonesia

Author-ID : 203698

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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SEGMENTASI PASAR SEWA PERALATAN PEMBANGKIT LISTRIK DENGAN PENDEKATAN CLUSTER ANALYSIS (STUDI PADA PELANGGAN PT. SUMBERDAYA SEWATAMA JAKARTA) Sumarsono Sumarsono; Ainur Rofiq; Atim Djazuli
Jurnal Bisnis dan Manajemen Vol 3, No 2 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 2 Tahun 2016
Publisher : University of Merdeka Malang

This research aims to identify the factors that develop market segmentation of Power Rental Equipment, as well as to reveal the profile of the segment formed by the segmentation process. This type of research is survey, which combines exploratory and descriptive research, with a purposive sampling method. The object of the research is the business customers of PT. Sumberdaya Sewatama Jakarta, with a purposive sample for a total of 48 respondents. This research using a Cluster Analysis methods.. Results of research showed the factors that necessitated priority in shaping the Market Segmentation of power rental equipment such as: delivery, quality, service, price and range. The study also profiled three segments as follows : First Time Prospect, Novices, Sophisticates on which to base further development of empirical research. The uniqueness of this study is the first market segmentation study on power rental equipment industry in Indonesia.

THE SURRENDER OF A PANOPLY OF COPYCATS TO THE CASE-HARDENED MARKET LEADER: SUBSTANTIATION FROM AN EXPERIMENTAL STUDY OF THE INDONESIA CROP-PROTECTION INDUSTRY Iwan Gunawan; Achmad Sudiro; Ainur Rofiq
Jurnal Bisnis dan Manajemen Vol 6, No 1 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 1 Tahun 2019
Publisher : University of Merdeka Malang

This study has three objectives: to reveal how to create effective copycats design; to determine the most favorable situation for copycats; to cognize the winner of panoplied copycats versus market leader. Study 1 with participation of 98 farmers revealed that copycats managed to steal quality image of market leader through imitation of typography and colour. Study 2 with involvement of 216 farmers suggested that copycat to situate farmer peers as referrals, apply moderately-lower pricing and persuade consumers without sales promotions. Market leader won against copycats in the battle for defending loyal consumers. DOI : https://doi.org/10.26905/jbm.v6i1.3033

Co-Authors Achmad Helmy Djawahir Achmad Sudiro Adelia Shabrina Prameka Ardiansyah Muhammad Atim Djazuli Bayu Samudra KP. Ben-Roy Do Berthus Yudhistira DEVI PERMATA SARI Djumilah Zain Hadiwodjojo Dwi Darsa Suryantoro Fera Pratiwi Husni Rukmana Ferriyal Rosita Fitriana Rahmawati Giuma Omar Al Ahmar Ida Yulianti Iwan Gunawan Mardhatillah Shanti Mauli di Mohammad Yuswandi Samadi Nugroho Notonegoro Nugroho Setio Aji Nurkholish Majid Ridho Putra Ramadhan Risna Wijayanti Siti Aisjah Sumarsono Sumarsono Sumiati Sumiati Sunaryo Sunaryo Tia Dewanti Sylvina Sari Saksono Yusuf Risanto Zaky Rachman Hadmiko

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